Posts tagged “Film Audiences

Audiences: censorship, screen tests & crowd-pleasing in film adaptation

Posted on August 10, 2019

How does the target audience change the content of film adaptations? In this post I explore how film marketing is used to ‘bait’ novel readers and how the desire for mass-market appeal influences the style and content of film adaptations through censorship and screen tests. PART TWO: THE RULE OF THE MOB ‘To leverage book equity and have a successful opening for a book-based movie,’ say Amit Joshi and Huifang Mao in Adapting To Succeed, producers should ‘select recent best-selling books and make films of close adaptation”. But, by their own admission, their research had one conspicuous gap: it did’t differentiate between viewers who had read the book and those who hadn’t.  There is evidence to suggest that some viewers prepare for their film…

Audiences: money, mass-markets & film adaptation

Posted on July 29, 2019

Ever wondered if readers and film audiences are really so different? Does the film industry’s profit motive mean pandering to mass audiences? And does the need to make big bucks affect the type of film adaptations that are made? Or even influence their content? In the first instalment of a two part feature I look at the demographics of readers and film audiences and explore how the mass-market influences the type of adaptations in production. PART ONE: THE PROFIT MOTIVE In the early 1970s George Bluestone’s seminal book Novels Into Film effectively kicked off film adaptation theory. ‘Big business has always treated the film as a commodity,’ he declared, ‘While a novel can sell 20,000 volumes and make substantial profit, the film must reach…

  

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