Posts from the “A-Z of Adaptations” Category

Blockbusters: Transmedia Storytelling & Franchise Adaptations

Posted on March 28, 2020

How did simple film adaptions balloon into vast multi-platform franchise adaptations? And how are studios and filmmakers using transmedia storytelling to build both vast fictional worlds and brands? Why do young adult novels make great franchise source material? And are mega franchises – like Marvel, Star Wars and Harry Potter – changing film criticism? In my A-Z of Adaptations, B is for Blockbusters. “If you think adaptation can be understood by using novels and film alone, you’re wrong,”  Linda Hutcheon, A Theory Of Adaptation  In the last two decades, evolving digital media has changed the way we create, consume and interact with fiction. James Bond, Jason Bourne and Harry Potter are no longer simply book characters but brands. Audiences are global. Fans are thirsty…

Audiences: censorship, screen tests & crowd-pleasing in film adaptation

Posted on August 10, 2019

How does the target audience change the content of film adaptations? In this post I explore how film marketing is used to ‘bait’ novel readers and how the desire for mass-market appeal influences the style and content of film adaptations through censorship and screen tests. PART TWO: THE RULE OF THE MOB ‘To leverage book equity and have a successful opening for a book-based movie,’ say Amit Joshi and Huifang Mao in Adapting To Succeed, producers should ‘select recent best-selling books and make films of close adaptation”. But, by their own admission, their research had one conspicuous gap: it did’t differentiate between viewers who had read the book and those who hadn’t.  There is evidence to suggest that some viewers prepare for their film…

Audiences: money, mass-markets & film adaptation

Posted on July 29, 2019

Ever wondered if readers and film audiences are really so different? Does the film industry’s profit motive mean pandering to mass audiences? And does the need to make big bucks affect the type of film adaptations that are made? Or even influence their content? In the first instalment of a two part feature I look at the demographics of readers and film audiences and explore how the mass-market influences the type of adaptations in production. PART ONE: THE PROFIT MOTIVE In the early 1970s George Bluestone’s seminal book Novels Into Film effectively kicked off film adaptation theory. ‘Big business has always treated the film as a commodity,’ he declared, ‘While a novel can sell 20,000 volumes and make substantial profit, the film must reach…

  

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